An iPhone and a MacBook come apart as you scroll. Then the ad does.
The commercial. Both devices explode into their layers: sensors, Shortcuts, Maps, Messages, Safari, Mail; screen, macOS, Terminal, Browser, Files, Cloud. Each layer is identified with a callout, its real address in the directory attached, and opens a page on what an assistant does with it. Then a Meta ad, an Instagram story, a TikTok and a Google ad come apart into the image, the video, the copy, the audience, the budget and the report, with the tool that makes or runs each one.
- Sells: the whole idea in one scroll, layer by layer, with the code
- Best for: the first thing a buyer sees