What your leaks are worth

Four numbers you already know, and an honest figure for how much work is falling out of the business every month before anyone spends a dollar more on ads.

Missed callsCalls that ring out during jobs, after hours and at lunch

Calls you miss in a weekCheck your carrier log, most owners guess low

Average job valueDollars

Of the callers you do reach, how many book?Percent

Dead estimatesQuotes sent that never got a second contact

Quotes sent per week

Average quote valueDollars

Percent that close todayWithout any follow-up

Customers gone quietPeople who bought once and never came back

Inactive customers on your list

What one of them spends when they returnDollars

recoverable per month, before any new ad spend

Missed calls answered in 60 seconds$0

Estimates chased on day 2, 5 and 10$0

Quiet customers brought back$0

What we'd put in first

Ordered by what pays back fastest on your numbers.

Book the 30-minute call

These are planning assumptions we chose, not results from clients. Recovered missed calls convert at 60% of your normal close rate, because a text back is slower than a live answer. Follow-up lifts the quote close rate by up to 8 points. Win-back assumes 6% of a quiet list returns in a year, spread across the months. The levers listed are the ones the numbers point at. Change any input and the numbers move.