Know the surface you are writing into
Prose is only finished in the surface that renders it. Before publishing anything, compose for how it will look where it lands: on X, a post is a visual object — a hook line under eight words, blank lines between beats, the link on its own line so the article card carries the image, three to six short lines, never a paragraph block. In an article, typography is the argument and the design law governs. In email, the subject line and first sentence carry the whole ask. In a text message, one screen and no formatting. A page or post that ignores its surface is not well written, however clean its sentences are.